Madeline Protocol
Agency: Intouch Solutions
Role: UX Director
01/ Discovery
Patient reported data: a real representation of patient’s lives
Madeline (a mobile app diary of everyday life and experiences) is more than just an app. It tracks and reports medication adherence, exercise, and impacts to mood and pain level/location in real time. An additional component of the app is a custom community - where patients can share their experiences and get support from others. This shared connection among all patients in the community supports learning, understanding, and adherence.
With Madeline, we were able to gain insight that was previously unattainable. We can now see into the lives of our patients with real-world evidence, giving us the opportunity to realize adherence benefits, uncover any patient knowledge gaps, and inform patient support. By leveraging living data in this way, we can enhance the treatment experience at every step along the way.