Resume


Staff Product Designer | UX Leader | Experience Strategy


Principal Product Designer with 15+ years of experience designing enterprise SaaS, healthcare, fintech, and consumer digital products that solve complex business and user challenges. I partner with cross-functional teams across Product, Engineering, Research, and Executive Leadership to translate customer insights, data, and business strategy into intuitive, scalable digital experiences. My background combines end-to-end product design, UX architecture, design systems, and experience strategy, with a growing focus on AI-enabled workflows that accelerate design, research, and product innovation.

WORK EXPERIENCE


Violet Lotus LLC, New York City, NY June 2025 - present

Principal Product Design Consultant

  • Advise organizations on product design, AI adoption, and digital transformation, helping translate complex business challenges into scalable, user-centered digital products.

  • Design AI-enabled workflows, product frameworks, and experience architectures that accelerate research synthesis, design iteration, and cross-functional decision-making.

You X Interactive, Greater NYC May 2008 - present

Principal Consultant

  • Founded a private UX strategy and digital consulting practice serving Fortune 500 organizations including Pfizer, Novartis, Merck, TD Bank, T-Mobile, Warner Music Group, and the NBA.

  • Partner with executive stakeholders to solve complex customer experience, digital transformation, and product strategy challenges across healthcare, financial services, media, and enterprise technology.

  • Lead discovery engagements, customer journey mapping, experience audits, and strategic workshops that translate business objectives and user needs into actionable digital solutions.

  • Deliver UX architecture, experience strategy, and product design recommendations informed by user research, analytics, and stakeholder collaboration.

  • Advise organizations on AI adoption and emerging technologies, developing practical frameworks that improve operational efficiency, decision-making, and customer experiences.

Pfizer, New York City, NY Feb 2023 - July 2024

Experience Design Lead (Contract)

  • Led enterprise experience design initiatives supporting global product teams across North America and EMEA, establishing scalable frameworks that improved consistency, accessibility, and governance.

  • Partnered with Product, Engineering, Accessibility, and Business stakeholders to align user needs, enterprise standards, and technical implementation across digital products.

  • Defined and evolved enterprise design systems, interaction patterns, and UX standards that accelerated product delivery and improved cross-functional collaboration.

  • Modernized design operations by introducing scalable processes, governance models, and AI-enabled workflows that increased efficiency and consistency across teams.

  • Translated complex business requirements, user research, and stakeholder feedback into strategic experience recommendations that improved product quality and usability.

Eversana Intouch, New York City, NY Oct 2015 - Aug 2022

Director of User Experience

  • Led end-to-end product design for enterprise healthcare platforms, partnering with Product, Engineering, Strategy, and Medical teams to deliver user-centered digital experiences for healthcare professionals and patients.

  • Directed product design for Bristol Myers Squibb's $7M digital portfolio, leading the successful launch of Camzyos and Deucrava while evolving the Opdivo product ecosystem through continuous user-centered improvements.

  • Conducted product discovery through user research, journey mapping, stakeholder workshops, and behavioral analytics to identify customer needs and shape product roadmaps.

  • Designed scalable interaction patterns, information architecture, and experience frameworks that improved usability, consistency, and engagement across complex omnichannel products.

  • Collaborated cross-functionally with Product Managers, Engineers, Medical, Analytics, Creative, and Account teams to balance user needs, technical feasibility, regulatory requirements, and business objectives throughout the product lifecycle.

  • Led and mentored multidisciplinary UX teams of 6–12 designers and strategists, establishing design standards, improving design quality, and fostering a culture of collaboration and continuous improvement.

  • Developed and facilitated a two-week enterprise UX training program adopted across 10+ agency teams, standardizing product design processes, research methodologies, and experience design best practices.

  • Served as a strategic product design lead across 12+ Medical, Legal, and Regulatory committees, ensuring digital products met compliance standards while maintaining exceptional usability and accessibility.

  • Established enterprise UX standards for Sanofi's digital ecosystem, creating scalable design patterns that improved consistency across flagship healthcare products, including Lantus, Toujeo, and Soliqua.

Capco, New York City, NY Feb 2015 - Sep 2015

User Experience Lead

  • Led experience strategy and UX design for TD Bank's online account opening initiative, optimizing the end-to-end customer journey to improve digital acquisition and conversion.

  • Partnered with business, product, engineering, compliance, and stakeholder teams to simplify complex onboarding workflows while meeting FICA and financial regulatory requirements.

  • Synthesized user research, behavioral analytics, and stakeholder insights into strategic recommendations that reduced customer friction and informed product decisions.

  • Directed a multidisciplinary UX team, delivering customer-centered digital experiences that balanced business objectives, regulatory compliance, and usability.

Warner Music Group, New York City, NY Mar 2014 - Jan 2015

User Experience Lead

  • Led the UX architecture for a $1.3M enterprise SaaS portfolio management platform commissioned by CEO Steve Cooper, creating an executive dashboard that surfaced real-time Jira data for strategic decision-making.

  • Developed enterprise UX standards and design patterns that improved platform usability and supported long-term product evolution.

Saks Fifth Ave, New York City, NY Jan 2014 - Feb 2014

User Experience Consultant

  • Concepted the #SaksStyle feature, successfully integrating social media hashtags and user content from Instagram and Facebook to strategically enhance robust sales conversion rates.

  • Developed innovative strategies that leveraged user-generated content and advanced analytics to drive engagement and boost brand visibility across digital platforms.

T-Mobile, Parsippany, NJ Mar 2013 - Dec 2013

Senior UI/UX Designer (contract)

  • Re-architected an engineering and operations portal using modern web tools and SharePoint. 

  • Developed a mobile project manager application that is compatible across iOS, Android, BlackBerry, and Windows platforms to streamline project management processes.

Additional Experience Upon Request

SKILLS

Product Design: Product Design • UX Design • User-Centered Design • Interaction Design • Information Architecture • Product Discovery • User Flows • Wireframing • Prototyping • Design Systems • Responsive Design • Accessibility (WCAG) • Human-Centered Design • Enterprise SaaS • Mobile & Web Applications • AI-Workflows • AI-Assisted Design

Research & Strategy: UX Research • User Interviews • Usability Testing • Journey Mapping • Service Design • Product Strategy • Experience Strategy • Customer Experience (CX) • Behavioral Analytics • Research Synthesis • Workshop Facilitation • Design Thinking • Data-Informed Design

Leadership & Collaboration: Cross-Functional Leadership • Product Management • Engineering Collaboration • Executive Presentations • Stakeholder Management • Team Leadership • Design Leadership • Strategic Planning • Design Operations • Agile Methodologies • Scrum • Organizational Change • Executive Facilitation

Technologies: Figma • FigJam • Adobe Creative Suite • Adobe Experience Manager (AEM) • Adobe Experience Cloud • Storybook • Salesforce Marketing Cloud • Veeva CRM • Miro • Mural • Airtable • Jira • Confluence • HTML • CSS • JavaScript • Python • ChatGPT • Claude • Microsoft Copilot • Gemini • SharePoint • Microsoft PowerPoint • Microsoft Excel • Microsoft Word • Vibe Coding


EDUCATION
Marist University

Bachelor of Science, Digital Media 2004-2008

CERTIFICATIONS & AFFILIATIONS

Certifications: UX Certification (UXC) – Interaction Design • Certified ScrumMaster (CSM)

Affiliations: Nielsen Norman Group • Scrum Alliance