Resume


Principal Product Designer | UX Leader | Experience Strategy


Principal Product Designer with 15+ years of experience designing enterprise SaaS, healthcare, fintech, and consumer digital products that solve complex business and user challenges. I partner with cross-functional teams across Product, Engineering, Research, and Executive Leadership to translate customer insights, data, and business strategy into intuitive, scalable digital experiences. My background combines end-to-end product design, UX architecture, design systems, and experience strategy, with a growing focus on AI-enabled workflows that accelerate design, research, and product innovation.

WORK EXPERIENCE

You X Interactive, Greater NYC May 2008 - present

Principal Consultant

  • Founded a private UX strategy and digital consulting practice serving Fortune 500 organizations including Eversana Intouch, Warner Music Group, Family Tree Company, T-Mobile, DSNY and the NBA.

  • Partner with executive stakeholders to solve complex customer experience, digital transformation, and product strategy challenges across healthcare, financial services, media, and enterprise technology.

  • Lead discovery engagements, customer journey mapping, experience audits, and strategic workshops that translate business objectives and user needs into actionable digital solutions.

  • Deliver UX architecture, experience strategy, and product design recommendations informed by user research, analytics, and stakeholder collaboration.

  • Advise organizations on AI adoption and emerging technologies, developing practical frameworks that improve operational efficiency, decision-making, and customer experiences.

Pfizer, New York City, NY Feb 2023 - July 2024

Experience Design Lead (Contract)

  • Lead UX Consultant on Pfizers Clinical Trial Management System.

  • Lead Experience Designer on Pfizer’s Figma to Salesforce enterprise design system. Defined interaction patterns, and UX standards that accelerated product delivery and improved cross-functional collaboration.

  • Partnered with Product, Engineering, Accessibility, and Business stakeholders to align user needs, enterprise standards, and technical implementation across digital products.

  • Modernized design operations by introducing scalable processes, governance models, and AI-enabled workflows that increased efficiency and consistency across teams.

  • Translated complex business requirements, user research, and stakeholder feedback into strategic experience recommendations that improved product quality and usability.

Eversana Intouch, New York City, NY Oct 2015 - Aug 2022

Director of User Experience

  • Directed UX design for Bristol Myers Squibb's $7M digital portfolio, leading the successful launch of Camzyos and Deucrava, while evolving the Opdivo product ecosystem through continuous user-centered improvements.

  • Lead UX Consultant on Abbvie’s AEM Cloud Service. Directed website and application builds for Humira, Skyrizi, and Venclexta, as well as unbranded properties such as speakendo.com, faceyourbackpain.com, and crohnsandcolitis.com.

  • Established enterprise UX standards for Sanofi's digital ecosystem, creating scalable design patterns that improved consistency across flagship healthcare products, including Lantus, Toujeo, and Soliqua.

  • Developed and facilitated a two-week enterprise UX training program for Boehringer Ingelheim that was adopted across 10+ agency teams, standardizing product design processes, research methodologies, and experience design best practices.

  • Designed scalable interaction patterns, information architecture, and experience frameworks that improved usability, consistency, and engagement across complex omnichannel products.

  • Collaborated cross-functionally with Product Managers, Engineers, Medical, Analytics, Creative, and Account teams to balance user needs, technical feasibility, regulatory requirements, and business objectives throughout the product lifecycle.

  • Led and mentored multidisciplinary UX teams of 6–12 designers and strategists, establishing design standards, improving design quality, and fostering a culture of collaboration and continuous improvement.

  • Served as a strategic product design lead across 12+ Medical, Legal, and Regulatory committees, ensuring digital products met compliance standards while maintaining exceptional usability and accessibility.

Capco, New York City, NY Feb 2015 - Sep 2015

User Experience Lead

  • Led experience strategy and UX design for TD Bank's online account opening initiative, optimizing the end-to-end customer journey to improve digital acquisition and conversion.

  • Partnered with business, product, engineering, compliance, and stakeholder teams to simplify complex onboarding workflows while meeting FICA and financial regulatory requirements.

  • Synthesized user research, behavioral analytics, and stakeholder insights into strategic recommendations that reduced customer friction and informed product decisions.

  • Directed a multidisciplinary UX team, delivering customer-centered digital experiences that balanced business objectives, regulatory compliance, and usability.

Warner Music Group, New York City, NY Mar 2014 - Jan 2015

User Experience Lead

  • Led the UX architecture for a $1.3M enterprise SaaS portfolio management platform commissioned by CEO Steve Cooper, creating an executive dashboard that surfaced real-time Jira data for strategic decision-making.

  • Developed enterprise UX standards and design patterns that improved platform usability and supported long-term product evolution.

Saks Fifth Ave, New York City, NY Jan 2014 - Feb 2014

User Experience Consultant

  • Concepted the #SaksStyle feature, successfully integrating social media hashtags and user content from Instagram and Facebook to strategically enhance robust sales conversion rates.

  • Developed innovative strategies that leveraged user-generated content and advanced analytics to drive engagement and boost brand visibility across digital platforms.

T-Mobile, Parsippany, NJ Mar 2013 - Dec 2013

Senior UI/UX Designer (contract)

  • Re-architected an engineering and operations portal using modern web tools and SharePoint. 

  • Developed a mobile project manager application that is compatible across iOS, Android, BlackBerry, and Windows platforms to streamline project management processes.

Additional Experience Upon Request

SKILLS

Product Design: Product Design • UX Design • User-Centered Design • Interaction Design • Information Architecture • Product Discovery • User Flows • Wireframing • Prototyping • Design Systems • Responsive Design • Accessibility (WCAG) • Human-Centered Design • Enterprise SaaS • Mobile & Web Applications • AI-Workflows • AI-Assisted Design

Research & Strategy: UX Research • User Interviews • Usability Testing • Journey Mapping • Service Design • Product Strategy • Experience Strategy • Customer Experience (CX) • Behavioral Analytics • Research Synthesis • Workshop Facilitation • Design Thinking • Data-Informed Design

Leadership & Collaboration: Cross-Functional Leadership • Product Management • Engineering Collaboration • Executive Presentations • Stakeholder Management • Team Leadership • Design Leadership • Strategic Planning • Design Operations • Agile Methodologies • Scrum • Organizational Change • Executive Facilitation

Technologies: Figma • FigJam • Adobe Creative Suite • Adobe Experience Manager (AEM) • Adobe Experience Cloud • Storybook • Salesforce Marketing Cloud • Veeva CRM • Miro • Mural • Airtable • Jira • Confluence • HTML • CSS • JavaScript • Python • ChatGPT • Claude • Microsoft Copilot • Gemini • SharePoint • Microsoft PowerPoint • Microsoft Excel • Microsoft Word • Vibe Coding


EDUCATION


Marist University

Bachelor of Science, Digital Media 2004-2008

CERTIFICATIONS, ACCREDITATIONS & AFFILIATIONS

Certifications: UX Certification (UXC) – Interaction Design • Certified ScrumMaster (CSM)

Accreditations: Marquis Who’s Who Honored Listee 2025

Affiliations: Nielsen Norman Group • Scrum Alliance